Ranking Of The Top 60 CEOs On Social Media

This is our second global ranking of CEOs on social media. As more CEOs have transitioned into social media, we have expanded it from 30 to 60 individuals. The ranking methodology is set out at the bottom of the article.

Social Media Ranking Developments: June To September

The most significant change has been a number of Fortune 500 CEOs joining the LinkedIn Influencers program. They include Burberry’s Angela Ahrendts, WPP’s Martin Sorrell and Standard Chartered’s Peter Sands. However, the majority of top CEOs, particularly in big Fortune 500 companies (including WPP and Standard Chartered) continue not be on the Twitter platform.

We have expanded the rankings to 60 CEOs, reflecting the significantly increased number of CEOs now active on social media. We have included new CEOs from Asia and the Middle East, as well as some social CEOs we were not previously aware of suggested by commenters in the first edition of our ranking.

We are also trying to trying to address comments from the first ranking that there were not enough women in the list – we agree. However, this unfortunately reflects the fact that only 4.2% of Fortune 500 CEOs are women. 18% of this list is made up of female CEOs, and we are actively looking to increase this.

So Here Are The Top 60 CEOs:

* Click On Their Pictures For A Full World Of CEOs Dossier, News, Profile, Social Links & To See How You're Connected To Them & Their Companies Via LinkedIn *






Source: WorldOfCEOs.com, a Xinfu Group company (of which I am a director)

World Of CEOs has created a special Twitter list of all these CEOs, which we suggest you can follow to gain a sense of the real-time conversation:

https://twitter.com/WorldOfCEOs/ceos-on-twitter

Ranking Methodology

The ranking has been done by World Of CEOs and combines the best of both quantitative and qualitative approaches, to determine the CEOs who are really making an impact. Our team has monitored Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global, FTSE 100 to Silicon Valley. As well as counting the numbers of followers, we’re interested in who is creating true “value-added content”, as determined by users. Value-added was measured in terms of originality and positive impact on the corporate world, the their industry, and application to their own company. We favored CEOs who had actively contributed to the leadership agenda.

We reduced their score if it was seen as too obviously self-promoting or if we believed that they have no direct involvement in social media content. We favored CEOs who had consistently contributed over time

As with our last ranking, we are taking into account ‘Klout’, which measures engagement across multiple social networks, with a “score” out of 100. However, as well as being a bit raw and purely quantitative, our research shows that Klout is not yet properly measuring the extended impact of the LinkedIn Influencer Program and giving sufficient additional credit to those CEOs active on the platform – even those who have amassed hundreds of thousands of followers, page views, likes and shares. We believe that this should change, and in the meantime have adjusted our rankings to redress the balance.

Over To You

LIKE:
Please like this article if you think this represents an interesting picture of engaged CEOs across social media.

SHARE:
Please share this article with your team and people in your network you think would benefit from the insights of our 60 CEOs or would have a view on who should be on our list.

COMMENT:
Is your CEO on the list?
Please let us know who your favorite CEOs are on the list, and let us know if you think there are any gaps or people we should add to our next ranking.

FOLLOW:
Do follow me here on LinkedIn as I bring to life what’s happening in the World Of CEOs on a weekly basis, along with regular leadership, career and productivity insights.

JOIN:
Signup for my weekly ‘CEO Insider’ email at:
http://www.worldofceos.com/ceo-insider-signup


-----------------------

By Steve Tappin

Chief Executive, Xinfu, Host BBC CEO Guru & Founder, World Of CEOs

www.twitter.com/SteveTappin

www.worldofceos.com

www.xinfu.com

www.facebook.com/ceoguru

www.bbc.co.uk/ceoguru

Steve is a personal confidant to many of the world’s top CEOs. He is the host of BBC ‘CEO Guru’, which features in-depth, on-the-record interviews with the CEOs of the biggest and fastest-growing companies. Founder Of WorldOfCEOs.com, Steve is the author of ‘The Secrets Of CEOs’, which interviews 200 CEOs on business life and leadership.

• Richard Bliss

CEO BlissPoint | Author of DigitalFirst Leadership | International Speaker - 22 Countries

10y

While the list is informative, it seems heavy with CEOs of Social companies. What does this list look like when we remove those who are in the business of driving social engagement to see how far Social CEO's have gone beyond tech companies.

Like
Reply
Morgana Waters

Director- Learning and Capability

10y

Very interesting to see the list was made up of CEOs from a certain part of the world. While social media is used signifigantly in Asia, I wounder what this list means?

Like
Reply
Ahmed I. M. Nossier

Sales Manager -Egypt at CHEMIPHARM

10y

"Worldofceos" is really motivating and one hill of the idea...... You guys are cool crew, cheers

Like
Reply
Roderick Hunnicutt, CPD

Lead Instructor: Firearms | Emergency Medical | Active Shooter

10y

I agree! CEO's are the top higher ranking on social media, getting involve on social media sites is an effective methods of marketing platform.

Like
Reply

To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics