How to Promote a Video Online
Nicky Nikolaev
💻🚀🎯📈 Fractional CMO | Marketing Consultant | Business Advisor | Growth Marketer | Digital Marketer | Digital Transformation Strategist
Promoting videos online is something that can easily put your brand under the spotlight. A wisely implemented video promotion campaign can help you kick start a new product, promote a specific product line or just help you reach out to more of the people that fall in your target audience.
Here is a brief plan that outlines a video promotion campaign and how it could be executed:
Stage 1 – Create a Pinterest board
Pinterest is set up to easily fetch videos from YouTube. Create a Pinterest board specifically for our YouTube channel. When creating the name of the board we have to take SEO into consideration.
Stage 2 – Embedding the video
Get the YouTube embedded link and then crop the video into Pinterest. Mind you, that there are two kinds of YouTube links that you can embed. Pinterest usually rejects the short link because it sees it as spam. The longer link is the one that works.
Stage 3 – Upload a new pin
In order to add a new video to Pinterest, we have to add a new pin and then copy the YouTube embedded link into the Add a pin box. When the video is uploaded we will have to put it on the board we want it featured on.
Stage 1 - video share
Share the video on Facebook. Use keywords to tag the brand in the post with the video link.
Stage 2 – boost the post for more engagement
Stage 1 – tweet about it
Include relevant hash tags for the brands involved in this promotion and their products
Stage 2 – encourage people to re-tweet
Share the video on relevant to the video content LinkedIn groups and engage conversations towards the brand you are promoting or the product and service that you want to emphasize on.
President
10yThe problem with video: It is that favorite song you like, but gets over played until you hate it! When you create and post these pieces - (plural) have more than one and keep up the fresh, innovative media - curiosity is still the best marketing tool.
VML
10yPowerful tool for promotion, thanks Nicky!
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10yI completely agree, video, is a great way to promote your products or your brand. I have had video on my site for the past year and it certainly gets the attention. Most people are visual, and their attention span is limited, thank you for pointing that out. Good for you.