Steps to Establish a Successful Classifieds Website

Nowadays online advertisements in classifieds websites are all set to surpass the conventional mediums of advertising like newspapers, hoardings, banners etc. As per the latest reports, the global ad expenditure in the online platform in the year 2014 is going to be all time high as compared to the previous year.


Under these circumstances, open source classified systemsare gaining momentum for promoting products and services without any additional costs. Is creating classifieds websites that easy? Is there a specific process to do so?

What are those major phases that can turn your classifieds business to a major success? Have a look!

Initial Phase

Albeit, you might think it’s easy, but picking a domain name may be a daunting task and require you a lot of time and brainstorming. To begin with, pick your hosting provider, the domain name and classifieds script. Once done, you get your website live and ready for next phase.

Content Development

It’s time now to start creating content i.e., categories, custom fields, locations, and other necessary pages. This is also quite time-consuming phase, and once you’re done you will be proud of what you did there.

Attracting People

When it comes to attracting people – you might get two types of new users, one would be users who heard about your website somewhere and decides to check it out, and the other type of users would be the ones who come from a search engine. Initially you should focus on the first type of users, leveraging local media and other ways of promoting your website.

Moderation and Management

By now, you would have a decent amount of users and you would have started spending some quality time managing the website. You might face some technical issues due to hosting space allocation as your website is getting bigger by the day.

SEO and a Bigger Team

When you have a bigger number of users and regular traffic, it is perfect time to hire an SEO professional and get some advice on how to increase the ranking of your website on those search engine rankings. You may also want to expand your team to get work faster, due to the increasing number of users.

Global Level Approach

Once you have an established position in your local market your organic growth will get you to global phase eventually, which will be coupled with some marketing and lead generation techniques to speed up the process, if possible. This will give you a very luring business for investors to fund your expansion or to consolidate your market position. Enjoy this step you’re now successful.

So, is it alluring? Quite simple but ensure you are dedicated to religiously follow all the above phases and wish to have a well established classified website! We can help! Get in touch with us for your first ads website!

Swetketu Trivedi

Head of International Sales - Consultant

9y

Hi Maulik, I have read the article and seems to be quiet interesting with the facts and figures what you have published. But on the contrary more emphasized needs to be given on SEO, Campaigns and Social Media Awareness as that shall be the root cause to have your website a niche in the market and get more leads and traffic to your site. As this being a sound proof medium for advertising as which was in the older days. Though I dont deny still the Newspaper, hoarding and campaigns which are still running but this would be a great help to have live figures on the no of classified advertisement through the Internet propaganda and have been proved since while. I may conclude I have really enjoyed reading the same and the same type of awareness needs to be carried out.

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