Realizing Your Potential
In just a few days, hundreds of insurance marketing and sales executives will be exploring their industry’s new realities during LIMRA”s “Realizing Your Potential” Distribution Conference. (Registration is still open.)
Why is this our 2015 theme? Simple. If growth is in our future, all of us must commit to becoming students again -- to stepping up to the challenges of learning and leading in a time of dramatic and rapid change.
The executives who attend this conference will leave up to date on how customer centricity, social media, big data, and predicative analytics are shaping our response to our future—or at least should be.
So the key question is: Are you up to date?
New generations—with new expectations, economic backgrounds and cultural experiences—are quickly becoming our primary prospects. How do they go to market, evaluate products and determine the best way to purchase?
With retirement planning as the most important concern of Gen X consumers, how do we make life insurance relevant? Noted author and speaker, Cam Marston, will help us learn the tricks, language and insider tools to connect with these new generations.
Social listening and client management technologies are changing the business of sales for many agents and advisors. Two leading technology companies, Salesforce.com and Hearsay Social, will paint the picture of change and opportunity thanks to the use of innovative and productivity driving technology.
Are you committed to using the latest technology tools to make you more productive?
Let me hear from you. Share your ideas and responses, and I will pass them along to others.
@JimWKerley
Jkerley@limra.com
CEO and Founder, Ashar Group - Life Settlements | Life Insurance Valuation | Longevity Solutions
9ySaw you speak at a few conferences in Q1. You were terrific.
Managing Partner, Clearview Partners
9yGreat comment, Chris. I am happy to say that LinkedIn will be a part of our Distribution Conference. Many advisors simply need to give more advice and using social is the way to go today!
Solving The Prospecting Puzzle for Banking & Financial Services Professionals | Creating Efficiencies & Effectiveness To Hit Your Growth & Retention Goals
9yJim, while I wholeheartedly agree that the industry is in a position of hyper-growth and engaging those GenX'ers is vital to an advisors success, I think that you are missing a huge component of the anticipated success in the Financial Services marketplace, and that I LinkedIn. The business intelligence that can be found and the amount of connections and relationships that can be started on LinkedIn is the jump off point for this new era of financial advisory. Salesforce and Hearsay Social are extremely important as well, but let's look at the root problem for a lot of advisors, lack of prospects. LinkedIn solves for that. I applaud LIMRA for it's continued work to help educate advisors on new techniques and the information that is provided to help build successful practices.
Founder and CEO, Mindset Digital | Ohio State Faculty Fellow
9yI love the notion that to truly lead today all of us must be willing to become students again. Leading is learning.
Full-time Senior Leader and Volunteer Strategic Advisor for InsurTech and FinTech Start-ups
9yNice article Jim! I'm sorry to be missing the Distribution Conference this year. Always good speakers and content.