3 Easy Ways to Identify Your Customers' Objections

Businesses should if not MUST regularly analyze the traffic on their websites. They should also have a very good understanding why their website visitors are not converting into customers.

Then this will help them improve their messaging and value proposition in order to increase this conversion rate.

A/B experiments won’t do a good job in this case!

Conducting an analysis that enables businesses to better understand their visitors, their behavior and their objections is something of great importance.

How to identify your customers' objections?

The easiest way to understand why potential clients do not convert is to simply ask them. Here are a just a few of the techniques that you could employ:

  1. Asking visitors to participate in a survey. Using Survey Monkey in this case is a great option. Incentives do a great job in order to urge people do that.
  2. Asking for feedback in a forum or in the social media sites where your customers usually participate and hang out.
  3. Using Google Analytics and Facebook insights data in order to track the behavior patterns and the aspirations of your target audiences.

Following this will hopefully provide you with a pretty good idea of what is preventing your visitors from converting. Having access to that crucial information and analyzing it will help you make the adequate changes to your landing pages and will eliminate the clients’ objections. This information could also help you reduce the navigation to minimize the distractions.

The conversion rate optimization is not something you will do just once. You should strive to constantly tweak, change, optimize and improve your landing pages to make incremental improvements.

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