Humanizing Video Content

Humanizing Video Content

You can produce the latest and greatest video content with the all the bells and whistles, but it may not always have the impact you intended. Sure the video is exciting and appealing, but does it really connect with your audience.

That’s really the issue—getting users to connect with your content to get them to convert and take action. The way to do that is to humanize your video content. That may sound pretty vague, but it’s easier than it sounds.

Make Sure Viewers can Personally Connect with the Video

One of the biggest mistakes we can make is to create a video without some sort of viewer purpose. By that I mean ensuring the video evokes some sort of emotion, solving a problem, satisfying a desire, meeting a need. If the video you’re producing doesn’t do that, you’re not connecting at the emotional, human level.

Video Vendors

Posting a video on YouTube and hoping viewers connect on a personal level isn’t going to cut it. To humanize your video content, think about the channel. What is personal, more one on one? Video emails are probably your best option to connect with your viewers on a one on one level instead of YouTube or mass outlets. Emails are more personal. You’re communicating with one person versus everyone online.

Video email services are fairly new. Inviter is your best option for vendors. They actually specialize in sending video email. Upload your video, add branding with custom backgrounds and links, upload your contact list, and schedule. The beauty is that when users get the email, it feels like it’s specifically for them. Obviously they know it isn’t, but it feels that way. That feeling is how you’ll humanize content and get more shares, more action.

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