Social Media and Content Marketing Explained
Volumes of blogs, articles and research have been written on the millennials. My married daughters are members of that generation and have started families of their own. I've watched them ditch Facebook for Instagram and have left them both in the dust when it comes to Twitter. A text message will still get the quickest response, but an immediate reply is never guaranteed on any platform because their lives are busy. Reaching your target market through social media and content marketing can be complex. That's why I've engaged Wade and Levi to take you through some important points to consider.
1. Without strategic goals and a roadmap you will not reach your destination.
2. Lead by example.
3. Use social employee advocacy applications.
4. Social platforms should have different strategies.
5. Don’t broadcast, collaboration and two-way conversations build relationships.
6. Viral is not a strategy.
7. Empathy is more effective than public shaming. Don’t be a social bully.
8. Does your social marketing content tell a story?
They say a picture is worth a thousand words. I’m paying in jelly beans.
Dynamic Marketing CEO: Transforming Businesses, Driving Double-Digit Growth, Crafting Distinctive Strategies - Brand & Marketing Communication Consulting - Adjunct University Professor Shaping Future Executives
8yAlan, love the points you make. On your list #5 jumped out. Not only did I laugh out loud at the visual, but the point you make is at the core of social media interaction. It’s all about collaboration and conversation. Broadcast will never engage in the same way that honest conversation does. And tomorrow’s brands are being built on honest conversations.
Payment Processing Advisor at i3 Commerce Technology
8yGreat message, and very cute little grandson Alan!
Passionate B2B Technology Solutions Leader | Product Expert | Training Specialist | Customer Success | Strategic Partnerships | Analytics | Product Mgmt | Marketing | MBA and Doctorate in Business
8yAre those your grandsons? They are adorable. Compelling message!