56 Ideas For Blog Posts for Your Business Blog

56 Ideas For Blog Posts for Your Business Blog

Update: I brainstormed 180 ideas for content for your blog, podcast, youtube channel (or any other kind of content). Download them here!

Yesterday I was speaking with a small business owner about their blog which had become inactive. They'd hit a block with ideas for content and asked for advice.

I went home and started to brainstorm. Here's my first draft of a list of questions/topics/ideas that that might stimulate blog posts (I'd LOVE to hear your suggestions to add to this in comments below). I'll include some (with credit) in an upcoming post for ProBlogger.

I hope one or two of them provide you with a light bulb moment for your blogging.

  1. What are the most frequently asked questions your customers ask?
  2. What is the biggest misconception people make about your company?
  3. What are the biggest myths in your industry?
  4. What do your customers need to know to make good purchasing decisions?
  5. What is the story behind the founding of your company?
  6. How did your company get its name?
  7. What is a complete how to that will guide customers through an important lesson?
  8. What is the story behind your new product or service?
  9. What is a hard truth your customers need to hear?
  10. Who are the people that work with your company and how did they come to be with you?
  11. What are the first 3 things someone needs to become an expert in your field?
  12. What is a customer success story that you can share?
  13. What is a day in the life of your company like?
  14. What is a behind the scenes glimpse you can give of your company?
  15. What is a statistic about your customer base? (run a survey or poll to find out)
  16. What is your opinion about where your industry is headed?
  17. How do you hire your staff?
  18. What would you add to someone else's article? What did they miss?
  19. What is your 'only we...' statement? What makes your company distinct?
  20. What is a process that you do daily that you could capture?
  21. What are the most common mistakes you see people making in your industry?
  22. What are key pieces of news/advice/tutorials/opinions from the last week in your industry (mainstream media and new media)?
  23. Write an open letter to....
  24. Write about legislation changes that might impact your industry
  25. What do your customers have a hard time doing?
  26. What is the biggest news in your industry - and what does it mean for your customer?
  27. What do you recommend customers read or watch?
  28. What is a lesson you learned in the last year?
  29. Provide a checklist relevant to something your customers might do.
  30. Create a printable/template to help customers achieve something
  31. What were the key takeaways from a conference or industry event that you attended?
  32. What are the latest trends that are emerging in your industry?
  33. Who is an industry leader that you could profile/interview?
  34. Who is one of your team you could profile/interview?
  35. What is the best suggestion you've had from a customer?
  36. What is a quote that applies to your business/industry?
  37. What is the most innovative use you've seen for one of your products?
  38. Who is a customer you could profile/interview?
  39. Write up a talk or presentation you gave
  40. What was the biggest challenge your company had in the last year?
  41. What 10 customers, peers, staff could you ask a single question of and create a wrap up article on?
  42. What two products could you compare and contrast?
  43. What two strategies could you compare and contrast?
  44. What is a hot discussion/debate that happened in your company recently that you could recap or involve your readers in?
  45. What is the history of your industry - from inception to today.
  46. Project forward - where will your industry be in 5 years? Make a prediction?
  47. Sum up the year that was.
  48. Review a book your customers should read
  49. Review a tool, product or service relevant to your customers
  50. Create an award for your industry
  51. What are the biggest secrets about your industry?
  52. Record a conversation your team is having (podcast or video)
  53. What was a funny thing that happened in your company this week?
  54. What is your biggest passion?
  55. What mistakes have you made and what did you learn?
  56. Provide a wrap up of must read/follow blogs and/or social media accounts in your industry

Looking for more? I brainstormed 180 ideas for content for your blog, podcast, youtube channel (or any other kind of content). Download them here!

For more blog writing tips check out the new ProBlogger Podcast.

I've already got a blog, but getting ready to turn it into a regular site with a blog. In addition to blog post ideas, a lot of these could also be point on my About page(s)

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Hi Darren, I would say before starting a blog one would tremble on what to blog about? When you're just starting out with your blog, it's easy to run into problems that make you think how anyone has ever managed to write a blog. But the fact is, just about everyone else who started to blogging has had that experience and pass through the same hectic thing when they were starting out. Thank you for the tips.

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Helen P.

Head of Human Resources

7y

Hi Darren, great list and lots of inspiration. One to add that I use is taking a large topic and splitting it into a series of articles, then run these over a period of time.

Vera S.

Paid Social Manager @ Publicis Groupe | Advertising, Media, AI | MBA

8y

Came here from the ProBlogger Podcast! Thank you Darren.

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