2013 Final Ranking: Top 60 CEOs On Social Media

 

This is our third global ranking of CEOs on social media, and a snapshot for the end of 2013. The ranking methodology is set out at the bottom of the article.

The year closes with more Fortune 500 CEOs involved in social media and an increased number having joined the LinkedIn Influencers program. We welcome three new CEOs into the ranking, including Sir Martin Sorrell – the only person on the list who is not also on Twitter.

We will be expanding the ranking next year to a Top 100, so welcome your suggestions and nominations.

So Here Are The Top 60 CEOs:

Click on the CEOs' pictures to view their profiles and learn more.

Source: Xinfu.com (of which I am a director)

Xinfu has created a special Twitter list of all these CEOs, which we suggest you can follow to gain a sense of the real-time conversation:

https://twitter.com/XinfuCEOs/lists/ceos-on-twitter/

Ranking Methodology

The ranking has been done by Xinfu and combines the best of both quantitative and qualitative approaches, to determine the CEOs who are really making an impact. Our team has monitored Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global, FTSE 100 to Silicon Valley. As well as counting the numbers of followers, we’re interested in who is creating true “value-added content”, as determined by users. Value-added was measured in terms on the CEOs' originality and positive impact on the corporate world, their industry, and application to their own company. We favored CEOs who had actively contributed to the leadership agenda.

We reduced their score if it was seen as too obviously self-promoting or if we believed that they have no direct involvement in social media content. We favored CEOs who had consistently contributed over time.

As with our last ranking, we are taking into account ‘Klout’, which measures engagement across multiple social networks, with a “score” out of 100. This time, several of the CEOs have seen +15 to +33 boosts to their Klout score. We believe that this is largely because Klout is giving more weighting to CEOs' Wikipedia presence, which, is welcome up to a point. However, as well as being a bit raw and purely quantitative, our research shows that Klout is not yet properly measuring the extended impact of the LinkedIn Influencer program and giving sufficient additional credit to those CEOs active on the platform – even those who have amassed hundreds of thousands of followers, page views, likes and shares. We believe that this should change, and in the meantime have adjusted our rankings to redress the balance.

Over To You

LIKE:
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Please share this article with your team and people in your network you think would benefit from the insights of our 60 CEOs or would have a view on who should be on our list.

COMMENT:
Should your CEO be on the list?
Please let us know if there are CEOs you follow whom we should be adding or we have have missed.

FOLLOW:
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http://www.worldofceos.com/ceo-insider-signup


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By Steve Tappin, with thanks to Thomas Mason for his research and editorial support.

Chief Executive, Xinfu & Host BBC CEO Guru

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Steve is a personal confidant to many of the world’s top CEOs. He is the host of BBC ‘CEO Guru’, which features in-depth, on-the-record interviews with the CEOs of the biggest and fastest-growing companies. Steve is the author of ‘The Secrets Of CEOs’, which interviews 200 CEOs on business life and leadership.

Photo: Getty Images