16 Quotes That'll Make You A Better Marketer & Storyteller
In my early twenties, I decided I wanted to either be a writer or a teacher. After training as a journalist, I realized that those were the same thing.
Now, a few years later as a businessperson, I still spend most of my days writing and teaching. Both internally—with my team—and externally, which helps us build relationships with customers and advocates. There's no more powerful way to connect.
If you're connected to a computer today, you're a publisher. If you're on social media, you're a marketer. If you're in business, you should be doing both of those things, and you should be using that opportunity to teach and help and enlighten.
The following advice from some of the finest storytellers and marketers in history can help us do all of that a little better:
For more of these quotes, check out the full collection on my company's magazine, The Content Strategist.)
The question is: Are we going to tell stories and make marketing that helps people? Or are we going to continue to yell into the hurricane?
--------------------------------------------------------------------------------------------
If you liked this post, please share it and click the FOLLOW button above to get more! Or consider subscribing to my mailing list at http://eepurl.com/yJaEP
Shane Snow is Chief Creative Officer of Contently. He writes about media and technology for Wired, Fast Company, Ad Age, and more, and tweets at @shanesnow.
(Images via The Content Strategist.)
--------------------------------------------------------------------------------------------
Co -Founder and Co-Owner / Chairman at Auto Super Shoppes
9yEnjoyed reading your posts , great words of business wisdom
Man of Words.
9yAnd yet much (initial) success depends on "media shouting" - media ubiquity exploits our lower human instincts - "seeeen it ssoooo manyyyy timesss <zombie noises> mussst buy ittt <more zombie noises>". To counter my own stance in the interests of debate, is the wonderful saying "Nothing kills a bad product quicker than great advertising."
Owner & Managing Director
9yContrary indeed. It seems that marketing should be used to tell people why your great product is indeed so great, and how it best applies to the needs of prospective clients. A great story makes that meaningful and memorable.
IICA Certified Independent Director | ESG Practitioner | PMP®
9yA contrary thinking: “Marketing is what you do when your product is no good.”
Chief Business Officer @Impactguru I Ex-Cardekho I P&L I Ex-Management Consulting & Entrepreneurship into Fashion, Beauty & Lifestyle across Retail & Ecommerce
9yMarketing is all about story-telling. Brands are made up of inspiring stories only...The better the story connects the bigger the Brand grows in stature...