How To Write The Perfect Tweet

80% of B2B companies are using Twitter, reports Brafton research.

Are these companies tweeting in a way to increase awareness, engage customers and move buyers toward conversion? You need to be able to talk the talk of the customer to sell or to market to them effectively.

With only 140 characters in play, it seems pretty simple to write the perfect tweet! How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think how it works.

Blueprint To Build The Perfect Tweet

Perfection is not so easy to accomplish where there is so little room to work with. With limited real estate, your less than perfect tweet mistakes are magnified by your lack of skills and mistakes. Consequences can range from hurting your personal brand to leaving opportunity on the table by under-reaching or under-engaging with your current and potential audience!

3 Goals For Your Perfect Tweet

To write the perfect tweet you need to connect your business goal you wish with your social content delivery. For instance, you may want to increase your thought leadership or drive awareness of your business.

You likely will land on three social media goals for your tweets

  • Amplify. You need to amplify your story with tweets.
  • Engage. You need people to read, comment or pass the message on to others.
  • Convert. You need readers to complete some conversion-related activity, such as a click to visit a registration page or key destination page.

Does Your Perfect Tweet Pass The Twitter Filter?

When you finally sit down to write your perfect tweet, you need to make sure it passes through three content key filters. Ask yourself these three questions before you hit that send button!

  • Is it interesting and readable?
  • Is it interesting enough to click?
  • Is it compelling and built to be retweeted?

Do you have a tip that you can share to create a better tweet? If so, please comment below or contact me directly at MarketingThink.com!

Think about pinning this blueprint somewhere close to your physical or virtual desktop to help you write the perfect tweet! Follow the instructions and you will reach more people and get more people to engage with your content! Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

@GerryMoran

I invite you to sign up for my MarketingThink.com newsletter and receive weekly social selling, social-media marketing and social-business tips and ideas for your personal brand and business.

Rachael Duplisea

Communications Manager at Ottawa Public Library / Bibliothèque publique d'Ottawa

8y

Helpful and practical - great advice! Thanks!

Like
Reply
Jackie Wilushewski

Lead User Experience Designer

9y

I think this is a good starting template for new social media users of Twitter. This could be a helpful place for businesses to start from and musical from there.

Fazeela Hoosen

Evaluation Consultant at Benita Williams Evaluation Consultants (BWEC)

9y

Very interesting blueprint that has the potential to guide oneself to a tweet that may be "perfect" for his or her needs and goals at the time. The blueprint serves as a guide and has potential to create effective tweets...something I am sure to keep in mind.

Christopher Richards

Credit Manager at The Credit Consultancy

9y

@ Raghu , The same applies with the terms "Effective and Perfect". What one drafter may see as both perfect and effective, the receipient may not see either. Effective is subjective, it is like the difference between rubber solution and acrylic, one may see the rubber soloution and patch effective on a inner-tube puncture; another may see the acrylic the best solutiong (if you pardon the pun). The fact is both are effective, but one person may see the rubber soloution as perfect, another may see accrylic. Beauty really is in the eye of the beholder. In the case of CVs, you do not know who the reader is and their interpretation of your English and presentation. Some people like CVs with lots of pretty colours; others find that distracting; (being colour deficient, it really doesn't make much difference to me -:) ). Others like bullet pointed CVs, others just want to see a list. Some want a full list of qualifications; others want just the number of qualifications you have, and their levels, but not by name.

Like
Reply

We use some of the practices in our tweets.

Like
Reply

To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics